Hymne à l’amour (Live)
Marguerite Monnot · SCS Cello Ensemble · Jacob Shaw
Creative Studio
Scandinavian Cello School
Structured social media and multi-platform strategy for documentary premiere and single release
In spring 2026, Knight Classical is working with Denmark’s Scandinavian Cello School to develop and deliver a medium-term digital strategy supporting the premiere of the feature documentary Where Music Grows, and an accompanying audio single release.
The work focuses on creating clear messaging and a consistent content structure across platforms, with coordinated activity in the lead-up to launch to build awareness and momentum. Our team manages multi-channel posting across social media, aligning formats and timing to ensure a cohesive online presence across SCS’s platforms, and those of participating artists.
Alongside this, Knight Classical is supporting the development of the organisation’s YouTube presence to strengthen discoverability and long-term visibility, as well as guiding the release pathway for the single across digital platforms.
In parallel, we are coordinating outreach to digital outlets for collaborative activity and working with the musicians involved to ensure unified messaging and effective cross-platform activation, including playlist pitching where relevant.
Knight Classical’s role
Digital Marketing & Campaign Strategy · Social Media Strategy · Multi-Platform Channel Management · Paid Advertising Strategy · YouTube Optimisation · Digital Partnerships & Collaboration · Multi-Artist Coordination & Messaging Alignment · Digital Release Campaign Support · Streaming Platform & Playlist Pitching · Digital Analytics & Performance Review · Institutional Collaboration
Team
Digital Marketing Manager
Consultant (Artists & Repertoire)